YSL BEAUTÉ Lovestore pop-up, San Diego, Miami & Virginia
CNC Agency
CD, 3D Modeling & Rendering, Development

An elevated mini mart inspired pop-up designed to launch YSL Beauté's Lovenude lip blusher collection across three US cities. The material palette was led by the product itself: peachy matte surfaces for the Lovenude blusher, mirror chrome for the Loveshine glosses. A tinted frosted refrigerator unit served as the hero display for Lovenude, matte aluminium grocery props lined the shelving, and a full-height chrome tile monolith anchored the space. The reverse of the monolith featured a large-scale campaign editorial of brand ambassador Dua Lipa.

YSL BEAUTÉs heart motif was embedded throughout - as the form of the try-on mirrors, floating chrome balloon sculptures, and the defining shape of the main counter. The makeup artist station featured a floating chrome heart surface, doubling as a product display and a discreet way to conceal the makeup chair during peak hours.

Interactivity was layered in throughout: product testing with pink sampling order sheets, a camera and receipt printer producing low-fi branded photos, and gumball machines dispensing shimmering pink bubble gum. A row of small security camera screens along the monolith played campaign content on loop - a nod to the mini mart aesthetic that ran through every detail. Dimensional edge-lit branding and a glowing Lovestore sign meant the space only intensified as the sun went down.