YSL BEAUTÉ Love Club, Miami
CNC Agency
Creative Direction, 3D Modeling & Rendering, Development

A beauty event for a curated group of influencers and Love Club members, built around two new YSL Beauté launches; the Cream Blush collection and Black Opium Pink Glaze fragrance.

Hosted at Sacred Space in Wynwood, Miami, the event drew its visual language directly from the Cream Blush campaign. Bakery display elements and custom branded patisserie boxes, each containing a guest’s blush gift. The hero installation was a custom fabricated blush wall displaying the full gradient of the new Cream Blush shades, a floor-to-ceiling colour moment that served as the primary photo opportunity of the event.

At the espresso bar, the notes of Black Opium Pink Glaze; coffee, strawberry and vanilla, were translated into a cold brew served with strawberry vanilla foam, allowing guests to experience the fragrance’s DNA through taste as much as scent.

During a Makeup Masterclass led by Jay Brandon, YSL Beauté’s lead makeup artist, guests were introduced to the latest YSL Beauté products. The Masterclass was broadcasted live onto large format screens as the room followed along. A dedicated foundation shade matching station offered a one-on-one consultation for guests to find their exact match from the new range of shades.