YSL BEAUTÉ Love Club, LA, Santa Monica
CNC Agency
CD, 3D Modeling & Rendering, Development

YSL BEAUTÉ Love Club event in Santa Monica, LA was a beauty school inspired event for a curated group of beauty influencers introducing them to the latest YSL BEAUTÉ products. The space, a minimalistic and sleek art gallery, was transformed into a sophisticated beauty school. Guests received a digital invite, designed in a tactile way inspired by a school admissions packet. Upon arrival guest received a physical admission packet including an exclusive polished chrome membership card, a customized note book, pen and pen case. They then signed the YSL BEAUTÉ school admissions book to officially enroll in the Beauty Masterclass. Guests were served a welcome beverage inspired by and presented together with the YSL Libre Berry fragrance. Hero product Make Me Blush, Love Shine and Love Shine Candy Glaze lip glosses were presented in a minimalistic way multiplied against white marble counters and white podiums. School inspired flash cards of products gave guests the opportunity to browse through the full color range of each product. The Beauty Masterclass main tables were set up with individual makeup tutorial stations featuring branded mirrors, product displays, Iphone tripods with illumination, brushes and tools, as well as a custom designed folder for each guest with makeup face charts. Beauty school students got a Beauty Masterclass by L’Oréal Luxe’s renowned makeup artist including several looks. Once the Beauty Masterclass was finished guests were invited to a polaroid portrait shoot. Branded polaroids of all class participants were presented on a branded Beauty class photo wall. A branded reflective inflatable heart served as the hero installation tying the space together and inspiring guests to capture content from various angles. Within the space there were several other photo opps such as a black vinyl heart backlit with pink light, a backlit large scale YVES SAINT LAURENT logo as well as a large scale free standing YSL BEAUTÉ Sculpture. Throughout the event guests were served school inspired snacks such as cookies and milk. At the end of the event guests received a curated gift bag consisting of product, a branded mirror, makeup pouch, claw clip and premium chocolates.