Shark Beauty Pop up, LA, The Grove
CNC Agency
Spatial Design, 3D Modeling & Rendering, Development

A space designed to showcase YONEX Japanese heritage, engineering and innovation. The consumer journey begins when touching the door handle at 470 Broadway - a fixture carefully wrapped in the brands Super Grap Tennis Grip tape. The pop-up's centerpiece is a Zen garden where traditional Japanese elements such as a 150 year old Japanese white pine bonsai tree is juxtaposed against sculptural installations of YONEX high tech products. The sand in the Zen garden is traditionally raked to emulate water, circling each element with waves as if they were islands in the ocean. A large concrete sculpture constructed from hand dyed slabs serves as a sculptural element in the garden as well as product display. Visitors are invited to enter the garden through a carefully laid path, allowing them to fully immerse themselves in the space and capture photos of the serene setting. A light ash texture used for all product display walls and custom furniture creates a warm, minimalistic space that draws inspiration from both Japanese aesthetics and the designers Scandinavian heritage.

relaxation and viewing, where visitors can unwind and watch live broadcasts of the US Open tournament.