Shark Beauty Pop up, LA, The Grove
CNC Agency
Spatial Design, 3D Modeling & Rendering, Development

The Shark Beauty Glam & Glowtel pop-up at The Grove in LA was designed to celebrate express beauty rituals and self-care moments. The goal was for consumers to experience the brand innovation and interact with the Shark Beauty hair- and skin care tools. A futuristic, hotel inspired space with high tech textures and bright colorful moments balanced with clean lines and all white minimalist areas. The space featured a custom built aluminum finish front desk with Shark Beauty hotel key tags and beauty menu, an elevator inspired product display wall and a bellhop cart and branded luggage photo-op with integrated product display. A custom built curved alu finish interactive display table allowed guests to learn more about each product and try them out. Reflective iridescent wall panels were used in the design to create dimension and to inspire content creation. Inside the individual treatment suites guests experienced a soft, all white, minimalistic environment designed to provide a clean backdrop for content creation during beauty treatments. The exterior walls of the pop-up were used for large scale branding and step and repeat prints, designed to act as backdrops for influencer interviews.


Consumer journey

• Guests checked in, front desk welcome and intro to the hair & skin suites

• Glamification, grab a hotel key at the bell desk to reveal exclusive prizes

• Pick your service, guests got to choose which service they wanted - sleek blowout, glow boost, or LED reset featuring Shark’s latest tools

• Suite Service, 5–10 minute guided sessions with professional hair stylists & estheticians + well as take-home ritual cards

• Lounge + Photo Ops: snap pics at the Key Wall, Bellhop Cart, and Iridescent Glow Mirror

• Check Out, guests left with silk sleep masks and QR codes to shop their new routines